Launching branded resale experiences
How I streamlined the collaboration with brands to launch resale experiences much faster.
My role
My experience at Trove has been unique in that I work as an in-house designer to enhance our core product offering (resale-as-a-service) while collaborating with brand clients to launch their resale program. To date, I’ve worked directly with 10+ brands to launch and enhance their online resale experience.
My impact
Efficient design through reusable components and templates
To reduce redundant work, I designed reusable components and templates that streamlined the creation of brand-specific resale sites. This ultimately led to our replatform to Shopify and the creation of a scalable resale site template, allowing us to launch new resale sites quickly with minimal design and engineering time. You can read more about that project here.
Streamlined onboarding process for faster launches
With no established onboarding process, launching new sites often experienced delays. I developed a structured design workflow that reduced the timeline by 30%. This process accounted for critical dependencies—such as program rules, catalog setup, and brand feedback—ensuring a smoother, more predictable launch.
Clearer client expectations for branded experiences
Partners often requested extensive customizations due to unclear expectations around "branded" recommerce. To address this, I set better client expectations by defining branded recommerce guidelines and collaborated with partnerships, engineering, and product teams to triage client feedback. This approach helped streamline customization requests and improve scalability across multiple brands.
Reflection
Each brand onboarding presents a valuable opportunity to capture unique market needs and insights. I identify patterns in partner feedback and market trends and use these insights to evolve our standard resale experience, ensuring that our product remains competitive and responsive to industry shifts.
Additionally, collaborating with other designers from brands allowed me to tap into a rich pool of user knowledge and retail UX expertise. By sharing feedback and learning from their experiences, I could better anticipate user needs and refine our solutions to deliver a seamless, branded resale experience.
Made by Katie • 2024