I’m Katie Ho, a Product Designer with 6+ years helping mission-driven companies ship products that move metrics and scale.

Pivoted from a stalled single-partner model and spent a year reshaping our telecom acquisition strategy through a multi-partner offer architecture — driving 1.3x higher conversion than average traffic.

Launched Back Market's first in-store checkout experience in 2 sprints, adapting the consumer app into a rep-facing sales tool; achieved 71% scan-to-pay adoption, personally worked retail shifts to validate design decisions, and fed key insights back to the online product.

Redesigned the trade-in flow to reduce perceived risk in the transaction, achieving a 98% eligibility rate and reduction in processing costs.

Designed a flexible resale platform that scaled across every new partner, replacing bespoke builds and cutting launch timelines by 43% and engineering costs by 66%.