I’m Katie Ho, a Product Designer with 6+ years helping mission-driven companies ship products that move metrics and scale.

I designed a flexible telecom partnership strategy in the US with bidirectional redirect flows that adapt to each partnership's business model, driving 1.3x higher conversion than average traffic.

I defined the checkout UX for Back Market's 3-month NYC popup under tight constraints. I collaborated with Marketing to align it with the overall store experience, and validated it in real conditions by working retail shifts.

As Trove's trade-in program grew, we were getting a lot of ineligible items. I redesigned the trade-in flow to achieve a 72% decrease in item rejection rate due to eligibility.